Content Machine

“Use Content Marketing to Build a 7-figure Business With Zero Advertising.”

Epic book! I cancelled everything and read Content Machine cover to cover in a few hours. Deep, really practical and I’m pumped about applying it starting today!Taki Moore

"Dan's success with content marketing is jaw dropping! Content Machine shows you how it's possible and teaches you to do the same." Adam Franklin

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Hi, I'm Dan

dan_chillingHi I’m Dan Norris. In 2012 I was a failed content marketer. I’d written over half a million words (about as much as War & Peace) and never had more than 10 tweets on a single article. I persisted, because I loved doing it and gradually figured out how to make it work.

By 2013 I was voted Australia’s top small business blogger and by 2015 I'd built a business doing over $90,000 AUD per month using only content marketing to promote it.

I'd also exited myself from the process freeing me up to create what I hope is the most actionable book on content marketing ever written.

I love content marketing and I can’t wait to show you how to do it well, scale it and build a million dollar business with zero advertising.

What you will learn

  • The #1 biggest mistake that kills content marketing efforts, and how to avoid it.

  • How the best content marketers in the world have built their audience, their content and their business.

  • 9 proven frameworks to use to implement the ideas, from strategy through to idea generation and scaling.

  • How to generate your first 100 content ideas and turn them into winning content.

  • How to exit yourself from the process and scale a content marketing machine.

Who should read this book


If you regard yourself as a blogger, this book will help change your mindset from blogger to entrepreneur.

Content Marketers

If you are already doing content marketing, this book will take your content to the next level.


If you want to generate ongoing leads with zero advertising spend, this book is for you.

Marketing Managers

Content Machine will help you build a strategy to leverage Content Marketing for your organization.

What other entrepreneurs are saying

Frameworks for success

The following frameworks are all provided free to help you implement the ideas in the book.

1.  5 minute content strategy framework
2.  Content creation style guide
3.  Content multiplier (turn 1 topic into 11 ideas)
4.  Content promotion process
5.  Content promotion template
6.  First 20 topics framework
7.  Guest author procedures
8.  High quality content checklist
9.  Monthly content manager report

These are provided as Google docs which you can copy and adapt for your business.

Enjoy it on your favorite device

  • Paperback
  • Kindle
  • Computer
  • Tablet
  • Phone

About the author

Dan is an Amazon best selling Author and serial entrepreneur. He was voted Australia's top small business blogger in 2013. In the same year he started WP Curve, A WordPress support company that he grew to 45 team members in 7 countries, thousands of customers and a million dollar AUD annual run rate in less than 2 years. Dan relied solely on Content Marketing and word of mouth, and used the techniques documented in Content Machine.

Dan Norris
Dan Norris Author, Content Machine

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