Hi, I'm Dan
Hi I’m Dan Norris. In 2012 I was a failed content marketer. I’d written over half a million words (about as much as War & Peace) and never had more than 10 tweets on a single article. I persisted, because I loved doing it and gradually figured out how to make it work.
By 2013 I was voted Australia’s top small business blogger and by 2015 I'd built a business doing over $90,000 AUD per month using only content marketing to promote it.
I'd also exited myself from the process freeing me up to create what I hope is the most actionable book on content marketing ever written.
I love content marketing and I can’t wait to show you how to do it well, scale it and build a million dollar business with zero advertising.
What you will learn
The #1 biggest mistake that kills content marketing efforts, and how to avoid it.
How the best content marketers in the world have built their audience, their content and their business.
9 proven frameworks to use to implement the ideas, from strategy through to idea generation and scaling.
How to generate your first 100 content ideas and turn them into winning content.
How to exit yourself from the process and scale a content marketing machine.
Who should read this book
If you regard yourself as a blogger, this book will help change your mindset from blogger to entrepreneur.
If you are already doing content marketing, this book will take your content to the next level.
If you want to generate ongoing leads with zero advertising spend, this book is for you.
Content Machine will help you build a strategy to leverage Content Marketing for your organization.
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